Fundamentals of Digital Marketing (MKTG 2500)

Course overview

This course introduces digital marketing, its purpose and relevance in the marketing practice. Students will be introduced to the key principles of digital marketing as well as the main tools required for digital marketing to function effectively. It will enable students to develop clear objectives for a digital marketing plan and the role audience and competitor research plays in effective audience targeting.

Pre-requisite: MKTG 1010 Condition: It is recommended that students have obtained the knowledge and skills in MKTG 2005 prior to taking this course

Please Note: this credit course may be part of a credential program offered by NSCC. While a course may not have an admission requirement, all NSCC programs have admission requirements. For more information on programs and admissions, please visit Admission Requirements.

Schedule and cost

Additional costs and fees

A College Services Fee and Student Association Fee will apply for part-time students registered in credit courses. In some instances, offerings of the same course across multiple terms may have a differing cost. For more information, including tuition and fees information for international students, please visit Costs & Fees.