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BART
1000
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Intro to the Music Industry Through a combination of lectures, research and industry speakers, this course will introduce students to the current landscape of the Canadian music industry. It will convey a broad understanding of the various non-music functions that exist within the industry and how they interact with the artist and each other. Students will gain a basic knowledge of the mandate and scope of the organizations which support the music industry with a focus on how these organizations relate to revenue generation and collection.
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BART
1010
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Fundamentals of Entrepreneurship Through a combination of lectures, research and guest speakers, this course will introduce students to the fundamentals of the world of business. It will identify the skills necessary for successful entrepreneurship and will introduce the importance and basics of business planning and financial forecasting. It will provide the nuts and bolts knowledge and resources necessary to launch a sole proprietorship. Topics will range from record keeping to government reporting.
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BART
1020
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Communicating in the Music Business Through a combination of lectures, research, guest speakers and written assignments, this course will introduce students to the fundamentals of communication most commonly used in the music industry. It will focus on the importance of good communications skills in team building, selling, negotiating, promoting and relating to audiences.
The scope of written communication will range from daily email communication to specialized writing for funding to promotional and creative writing for media releases, promo kits and blogs. An ability to understand and properly interpret written and oral communications will be paramount in applying these skills. In addition to emphasizing the necessity of clarity and effectiveness in written communications, the course will also begin to explore the importance of written communication in the artist to audience relationship.
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BART
1030
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Visual Design for Business This course covers the basic skills, concepts, principles and tools required to create and produce printed marketing material for business. Learners will use desktop publishing and image manipulation applications to create a variety of promotional ephemera and devices. They will also develop concepts, communicate clearly with clients and analyze the audience need.
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BART
2010
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The Business of Live Performance I Through a combination of lectures, research and guest speakers, this course will introduce students to the business, marketing and logistical components of live performance. It will review the roles and responsibilities of all participants from artist to agent to venue owner and how they fit into the overall touring picture. Students will be taken through the A-Z process of strategising a tour, identifying opportunities, negotiating contracts, overseeing and implementing related marketing initiatives, the logistics of touring and the financial settlement of shows.
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BART
2011
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The Business of Live Performance II Through a combination of lectures, research and guest speakers, this course will introduce learners to the business, marketing and logistical components of event producers, events and festivals. It will review the roles and responsibilities of all participants from artist to promoter to sponsor and funder and how they fit into the overall event and festival structure. Learners will be introduced to the various professional unions that have a role in event production.
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BART
2030
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Interactive Design for Business This course introduces the learner to interactive media design tools required to create web sites for business. Learners will use industry standard interactive design applications and image manipulation software to produce functional interactive web pages appropriate for a selected industry. They will apply the design principles and skills acquired in ‘Visual Design for Business’.
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BART
2100
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Professional Practice in Music Business I Professional Practice I is a project based course that introduces learners to the fundamentals of project management. Learners will be introduced to the fundamentals of project management, from time management to teamwork. You will apply learning to work experience opportunities on and off campus. You will complete projects and productions with program instructor guidance and approval.
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BART
2500
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Work Experience
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BART
3000
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The Business of Recording Music This course will familiarize the student with the business element that runs through the process of preparing recorded product for the marketplace. It will outline the roles and responsibilities of the people involved in the project and how all parties interact during that process. It will review the financial aspect of recording from budgeting to funding to settlement and will provide detailed information on contract and license requirements as well as the registration of all existing rights. The course will identify the various usage formats for the final recorded product and will instruct the student in how to achieve those formats. It will also assist the student in understanding the relevance and requirements of the visual element of the project.
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BART
3010
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The Business of Artist Development Through a series of lectures, research and guest speakers, this course will familiarize students with the various methods of distribution including physical and online retail and digital delivery. The students will gain a broad knowledge of the different types of label, distribution and aggregator deals available including the services provided under each deal and the most common industry royalty computations. Digital distribution options available to independents will also be explored for all usages including song downloads and ring tones.
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BART
3020
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Launching Your Musical Career This course will bring the knowledge and insight gained over the last two years into focus as it relates to the student. Time will be spent on ascertaining the student’s interest in particular focus areas and in researching the opportunities available in those areas. Significant focus will be given to finalizing the student’s Business Plan for the three to five years following graduation.
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BART
3030
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Business of Marketing Music This course will review the fundamentals of marketing thereby building on the marketing knowledge that the student has already acquired during the course of study. It will focus on the launch of a recording project and will encompass publicity, promotion and advertising with special emphasis on the worldwide web. It will outline the value of a long term approach to marketing and will expose students to creative approaches to market and cross-market products.
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BART
3040
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The Business of Song-writing & Music Publishing Through lectures and research, this course will introduce the student to the business of song-writing and publishing and the roles of both writers and publishers in the context of the bigger music industry picture. It will explain copyright basics and licensing. Specific royalties and revenues streams will be examined and students will review how to register and collect those royalties. Students will learn about the various types of publishing deals, their terms and conditions, and how they can advance a writer’s career. Emphasis will be given to the self-published writer and how they function in the world of publishing.
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BART
3100
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Professional Practice in Music Business II Professional Practice II is a project based course that provides learners with the opportunity for application, integration, synthesis and further growth of essential project management skills. The course clearly articulates connections between the music industry, applied learning and NSCC Music Business program. This course allows learners to customize learning around an additional topic of interest, subject to approval by the instructor. Upon approval, they pursue their proposed studies, culminating with a final project, essay, presentation or demonstration. While the content of the presentation should be accurate and well documented, the goal of this course is the self-direction of learning.
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MART
1005
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Living Cultures I: Classical History This course outlines the history of western classical music with a study of the six principle eras and a survey of the contributions of the defining composers of each era. The survey will include discussions surrounding individual works, relevant historical background, thematic/stylistic development (ie. musical complexity, feature instruments, defining characteristics etc.), biographical information and terminology, as well as social and environmental conditions/influences. Distinction will be made between sacred and secular traditions. In addition, a suggested listening library will be established to expose students to a wide variety of repertoire, reinforcing the course themes as well as providing ‘era recognition’ test material.
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MART
2005
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Living Cultures II: Jazz History This course outlines the history of Jazz Music from Ragtime to Modern Jazz as well as a discussion about its origins. For organizational purposes the history will be divided into seven broad categories or eras to be studied, understanding that there is significant overlap both stylistically and chronologically. With each era a concentration will be placed on the defining artists, their biographical information, best-known works and, where relevant, their influence on subsequent artists. In addition, relevant historical, social and economical matters will be discussed and surveyed. As well, a suggested listening library will be established to expose students to a wide variety of repertoire, reinforcing the course themes as well as providing ‘era/artist recognition’ test material.
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MART
3005
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Living Cultures III: Pop History This course outlines the history of ‘Pop’ or popular music with special emphasis placed on the decades from the 1950s onward. For the purposes of this course, ‘Pop Music’ will refer to the most commercially successful, widely embraced and accessible music of a given time period. Also, concentration will be placed on the popular musical output and trends of (western) Europe and America only. The study of each decade will highlight notable artists, songwriters and musicians with a survey of their contributions to the ‘shape’ of popular music as well as an overall study of the characteristics of the music of the time and how common themes may exist within other art forms. In addition, notable events (social, economic, political etc.) will be addressed to illustrate any relevant connections between music and its surroundings. This course will also include a listening component to reinforce themes discussed in class.
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SAFE
1000
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Introduction to WHMIS (Workplace Hazardous Materials Information Systems) This course offers the students the introduction to WHMIS, which is training required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge in WHMIS for the workplace and is considered to be the basis from which more specific training can be given.
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SAFE
1001
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Introduction to NS OH&S Act This course offers the students the introduction to the Occupational Health and Safety (OH&S) Act of Nova Scotia, which is required by any person employed in a Nova Scotia workplace. This is a generic, introductory course that provides basic knowledge of the Act for the students and is considered to be the basis from which more specific training can be given.
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